With over 104 million Americans listening to podcasts every month, it's important that you create podcast content that both attracts new listeners and keeps current listeners hooked. The duration of your podcast's episodes plays a key role in how well your content...
Finding and booking the right podcast guests is one of the best ways to keep your show fresh and your listeners engaged, but what steps do podcasters need to take to make this happen? Having good brand awareness and a strong social media presence is a great place to...
Podcast transcripts are a great way to help search engines and new listeners discover your podcast online. Learn more about the benefits of transcribing your podcast episodes and how to create transcripts! What Is a Podcast Transcript? Benefits of Podcast Transcripts...
Anyone who's listened to a podcast has heard the spiel, usually uttered by the podcast's host in the closing moments of the show: "If you could rate and review the podcast, it would really help us out..." While there's no evidence that podcast reviews directly factor...
With social media marketing, you can promote your podcast more effectively online. Amplifying your podcast through social media can help you reach new audiences, strengthen your podcast identity, and see more engagement with your episodes. Here are a few tips for...
When most people think of podcasts, they think of audio they can listen to during their commute, while doing work around the house, or just while lounging around. But with podcasting on the rise, standing out from the growing pool of podcasters can be challenging....
With podcasting on the rise, Google announced last year that podcasts will appear in search engine result pages (SERPs). Because of this, it's important to incorporate search engine optimization into your podcasting strategy. Here are 12 SEO tips that can help your...
Starting a podcast is an exciting venture, but great podcasts don't happen by sheer luck. To create a consistent product with a devoted following, you need to put serious thought and planning into the type of podcast format you'll use. To get a better understanding of...
Podcasts have exploded in popularity in recent years. It seems like nearly everyone has a started podcast today, from business owners and entertainers to hobbyists and professional athletes. But to create a successful business podcast, you'll need more than a...
As the popularity of podcasts continues to explode—with one quarter of Americans listening to at least one podcast each week—advertisers have started to realize the effectiveness of advertising with podcasts. Here's what you need to know about getting started with...