Blog

​Find the latest news, tips, and trends for podcasting, video marketing, creative media, and more! We’re here to give you the inside scoop so that your brand can stay ahead of the pack!
What’s the Best Podcast Length?

What’s the Best Podcast Length?

With over 104 million Americans listening to podcasts every month, it's important that you create podcast content that both attracts new listeners and keeps current listeners hooked. The duration of your podcast's episodes plays a key role in how well your content...

Tips for Booking Podcast Guests for Your Show

Tips for Booking Podcast Guests for Your Show

Finding and booking the right podcast guests is one of the best ways to keep your show fresh and your listeners engaged, but what steps do podcasters need to take to make this happen? Having good brand awareness and a strong social media presence is a great place to...

What Are Podcast Transcripts & Why Should You Use Them?

What Are Podcast Transcripts & Why Should You Use Them?

Podcast transcripts are a great way to help search engines and new listeners discover your podcast online. Learn more about the benefits of transcribing your podcast episodes and how to create transcripts! What Is a Podcast Transcript? Benefits of Podcast Transcripts...

Why Your Podcast Needs Reviews & Ratings

Why Your Podcast Needs Reviews & Ratings

Anyone who's listened to a podcast has heard the spiel, usually uttered by the podcast's host in the closing moments of the show: "If you could rate and review the podcast, it would really help us out..." While there's no evidence that podcast reviews directly factor...

How to Boost Your Podcast Through Social Media

How to Boost Your Podcast Through Social Media

With social media marketing, you can promote your podcast more effectively online. Amplifying your podcast through social media can help you reach new audiences, strengthen your podcast identity, and see more engagement with your episodes. Here are a few tips for...

Should You Be Video Podcasting?

Should You Be Video Podcasting?

When most people think of podcasts, they think of audio they can listen to during their commute, while doing work around the house, or just while lounging around. But with podcasting on the rise, standing out from the growing pool of podcasters can be challenging....

How to Optimize Your Podcast for SEO

How to Optimize Your Podcast for SEO

With podcasting on the rise, Google announced last year that podcasts will appear in search engine result pages (SERPs). Because of this, it's important to incorporate search engine optimization into your podcasting strategy. Here are 12 SEO tips that can help your...

Which Podcast Format Is Right for You?

Which Podcast Format Is Right for You?

Starting a podcast is an exciting venture, but great podcasts don't happen by sheer luck. To create a consistent product with a devoted following, you need to put serious thought and planning into the type of podcast format you'll use. To get a better understanding of...